Privacy policy

Last updated: October 28, 2026

Stryker Dealership Group ("Stryker," "we," "us" or "our") sells trailers, dump trailers, roll-off bins and related equipment under the Stryker Trailers, TrailerSwap and TrailerTown names. This policy explains what personal information we collect, how we use and share it, and the choices you have.

It applies to our websites (strykertrailers.com, trailerswap.com, trailertown.com and forms.strykertrailers.com), our customer portal and quote pages, our StrykerPro dealership system at pro.strykertrailers.com, our lead forms on Facebook and Instagram, and our dealership locations, phone calls, texts and emails (together, the "Services").

Information we collect

Information you give us

  • Contact details: name, email, phone number, mailing and delivery address, and business name if you buy for a business.
  • Inquiries and quotes: the trailers you ask about, your answers to our form questions, trade-in details, delivery preferences and messages you send us.
  • Purchase and paperwork details: your driver's license or ID, the names and addresses of buyers, co-buyers, lessees and business signers, title and registration details, and signatures on quotes, sales orders and agreements.
  • Financing and leasing applications: date of birth, Social Security number, income, employment, housing and other details a lender or leasing company needs to decide on your application.
  • Payment information: card or bank account details you enter to pay a deposit or balance. Payments are processed by Stripe; we do not store full card numbers.
  • Account details: if you sign in to our customer portal, your login email and the deals, quotes and documents tied to your account.

Information from Facebook and Instagram lead ads

When you submit one of our lead forms on Facebook or Instagram, Meta sends us the answers you entered (usually your name, email, phone number, location and any questions you answered, such as the trailer you want or your timeline). We also receive which of our Pages, forms, campaigns and ads you responded to. We use this only to contact you about your inquiry and to measure which ads work. We do not receive your Facebook or Instagram password, friends list or private messages.

Information from other sources

  • Credit reports: with your permission, we or our provider (iSoftpull) run a soft credit inquiry to pre-qualify you. A soft inquiry does not affect your credit score.
  • Lenders and leasing companies: decisions, approved terms and funding status for applications you submit.
  • Title and tax services: title, registration and tax information needed to register your trailer.
  • Manufacturers and transport companies: information about the unit you bought and its delivery.

Information collected automatically

When you use our websites we collect device and usage data, such as IP address, browser type, pages viewed, the page you came from, and approximate location. We use cookies and similar tools for this (see Cookies and tracking below). In StrykerPro and the customer portal we also keep a record of actions taken on a deal, such as when a quote was viewed or signed.

How we use your information

  • To answer your inquiry, send quotes, and help you choose, buy, finance, title and take delivery of a trailer.
  • To prepare and sign sales documents, collect deposits and payments, and issue receipts.
  • To submit financing, lease or rent-to-own applications you ask us to submit.
  • To send texts and emails about your inquiry, quote, order, payment, pickup or delivery, and, if you agreed, offers and updates.
  • To keep our books, file taxes and meet legal duties, such as title and registration rules, sales tax, and IRS Form 8300 reporting for large cash payments.
  • To run and secure our Services, prevent fraud, fix problems, and understand which ads and pages work.
  • For any other purpose we tell you about when we collect the information, or with your consent.

We do not sell your personal information for money. We do not use your financing application or credit information for marketing.

How we share your information

We share personal information only as needed for the purposes above:

  • Within Stryker: among our affiliated dealerships and locations, for example when a unit at another lot is sold to you.
  • Lenders and leasing companies: only those you apply with or ask us to send your deal to, including finance companies, ClickLease and rent-to-own providers.
  • Payment processing: Stripe processes card and bank payments and may use the data to prevent fraud, under Stripe's privacy policy.
  • Credit pre-qualification: iSoftpull and the credit bureau it uses, when you authorize a soft pull.
  • Title, tax and registration: state motor vehicle agencies and title and tax services that process your paperwork.
  • Accounting: we keep our books in QuickBooks Online (Intuit). Customer names, billing addresses, invoice and payment amounts, and the trailers sold are sent there to record sales and payments. We do not send Social Security numbers, dates of birth or credit information to QuickBooks. Intuit handles that data under Intuit's privacy statement.
  • Service providers who run parts of our Services for us under contracts that limit how they use your data: website and store hosting (Shopify, Vercel), database hosting (Supabase), text messaging (Twilio), email delivery, e-signature and document storage, error monitoring (Sentry), spam protection (Cloudflare Turnstile), and AI tools that help our staff draft messages and read documents.
  • Advertising platforms: Meta (Facebook and Instagram) and similar platforms, to deliver lead forms and measure ad results.
  • Manufacturers and delivery companies: to order, build, warranty and deliver your trailer.
  • Legal and safety: when the law requires it, to respond to lawful requests, to protect our rights and customers, or to prevent fraud.
  • Business transfers: if we sell, merge or reorganize a dealership or business, customer records may transfer to the new owner under this policy.

Text messaging: we do not sell, rent or share your mobile number or text messaging consent with third parties or affiliates for their marketing. Text messaging originator opt-in data and consent are never shared with any third party, except the providers that send our messages for us.

Relationship with Shopify

Our online stores are hosted by Shopify. Shopify collects and processes information about your use of the stores to provide and improve its services. See Shopify's Consumer Privacy Policy for details.

Text messages

If you give us your mobile number and agree to receive texts, for example by submitting a form that says so or ticking "Text me updates" on a quote, we may text you about your inquiry, quote, order, payments, pickup and delivery, and offers if you agreed to them. Message frequency varies. Msg & data rates may apply. Reply STOP to any message to opt out, or HELP for help. Agreeing to texts is not a condition of buying anything from us.

Cookies and tracking

Our websites use cookies, pixels and similar tools to keep the site working, remember your preferences, understand how visitors use the site, and measure and improve our ads, including the Meta Pixel. You can block or delete cookies in your browser settings; some site features may not work without them. We honor Global Privacy Control (GPC) browser signals as a request to opt out of targeted advertising and "sharing" for that browser. StrykerPro and the customer portal use only the cookies needed to sign you in and keep your session secure.

How long we keep information

We keep personal information only as long as we need it for the purposes above or as the law requires:

  • Sales, financing, title, tax and accounting records: 7 years after the sale, to meet tax, title, lending and audit rules.
  • Inquiries and leads that did not lead to a purchase: 3 years after our last contact, unless you ask us to delete them sooner.
  • Credit reports and Social Security numbers: only as long as the financing or legal duty requires; we mask them in our systems.

Deleting your data

You can ask us to delete the personal information we hold about you, including information we received from a Facebook or Instagram lead form. To do so:

  1. Email privacy@strykertrailers.com with the subject "Delete my data," or call 602-641-8777. If you used a Facebook or Instagram lead form, tell us the name, email and phone number you entered on it.
  2. We will confirm your request and may ask a question to verify it is you.
  3. Within 45 days we will delete your information from our lead, sales and marketing systems and tell our service providers to do the same, and we will reply to confirm.

We may keep records the law requires us to keep, such as completed sales, title, tax and accounting records, and the fact that you asked us not to contact you. Deleting data held by Stryker does not delete data Meta holds; to manage that, use your Facebook or Instagram settings or remove our app under Settings → Apps and Websites.

Your rights and choices

Depending on where you live, you may have the right to access, correct, delete or get a copy of your personal information, to opt out of targeted advertising, sale or sharing, and to appeal our decision on your request. We offer these rights to all customers, wherever they live. To use them, contact us as described below. An authorized agent may make a request for you with your written permission. We will not treat you differently for exercising your rights.

You can also stop marketing emails with the unsubscribe link in any email, and stop texts by replying STOP. We may still contact you about an active deal.

Children

Our Services are for adults. We do not knowingly collect personal information from anyone under 18. If you believe a child has given us information, contact us and we will delete it.

Security

We use administrative, technical and physical safeguards to protect personal information, including encryption in transit, access limited by staff role, and masking of Social Security numbers and dates of birth. No system is perfectly secure, so please do not send sensitive information such as your Social Security number by ordinary email or text.

Third-party websites

Our Services link to sites run by others, such as lenders, Stripe, Shopify and Meta. Their privacy policies, not this one, apply there.

Changes to this policy

We may update this policy from time to time. We will post the new version here and change the "Last updated" date. If a change is material, we will give notice on our website or by email.

Contact us

Stryker Dealership Group
Email: privacy@strykertrailers.com
Phone: 602-641-8777

If you are not satisfied with our response, you may have the right to complain to your state attorney general or consumer protection agency.